I designed a product display aimed at showcasing Diadora's football accessories —gloves, socks, and shin guards— at the point of sale. The goal was to create a functional and visually appealing solution that aligned with the brand's identity and enhanced product visibility and accessibility.

In addition to designing the display, I was also responsible for developing each of the featured products. From the initial analysis and early sketches to the 3D visualizations, I was involved throughout the entire process. I collaborated closely with the manufacturing suppliers and supervised the integration and performance of the display, which was installed in ten stores.

The new display increased customer interaction with the products, improved space organization, and strengthened brand presence at the point of sale.