I designed a display specifically aimed at showcasing Diadora’s football balls at the point of sale, with the goal of maximizing visibility, organization, and customer interaction. The concept focused on creating a solid structure to present each ball in its individual box, maintaining a clean aesthetic aligned with the brand’s identity.

The display holds between 26 and 30 balls, arranged in an accessible and attractive way to encourage customers to engage with the products. I was involved throughout the entire process, from initial sketches and 3D visualizations to coordinating production and supervising installation in the stores.

This new display enhanced the shopping experience by making it easier for customers to choose, increasing the brand’s visual impact, and optimizing the use of retail space.